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Lynda - Soon Yu on Creating Timeless Brands
English | 15m | Video: 720p

 

Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Brands, in this LinkedIn Learning course on creating brands that last. He provides a framework for identifying what's unique about your brand—whether it's your story, your benefits, or your design—and creating timeless distinction through noticing power and staying power. Plus, learn how to take your brand to a wider audience by building your scaling power.

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Strategies for Ecommerce Growth: lessons from Kylie Jenner’s success
Strategies for Ecommerce Growth: lessons from Kylie Jenner’s success
English | 1hr | Video: 720p

 

What can we learn from Kylie Jenner's Kylie Cosmetic spectacular success? In just a few years, she reached $630 million in sales. In this class, we will discuss how you can capitalize on consumer trends, influencer marketing, and social media to fast track your e-commerce growth.

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Lynda - Video and Audio for Designers with Creative Cloud: Part 2
Lynda - Video and Audio for Designers with Creative Cloud: Part 2
English | 2hr 23m | Video: 720p | Subtitles

 

As a professional designer, you have the creativity needed to tackle video production—you just need to learn the tools and processes. In this course, instructor Tony Harmer helps you build upon the skills covered in the first installment of Video and Audio for Designers with Creative Cloud. Here, Tony builds on the nuts and bolts of video and audio production, specifically for designers who have to produce in these mediums for their jobs, or are being asked to learn these skills. Most visual designers have some basic skills that translate to working with video and sound. Here, Tony speaks their language, translating potentially foreign terms and concepts into ones that designers may find more familiar. He goes over how to build a title sequence, work with motion graphic templates, clean up audio, and more. Throughout the course, he covers how to work with After Effects, Premiere, and Audition as he steps through the creation of a video intended for social sharing.

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Lynda - Delivering Video to Facebook Live
Lynda - Delivering Video to Facebook Live
English | 3hr 5m | Video: 720p | Subtitles

 

Join Rich Harrington as he walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups. Rich has appeared in front of the camera as a webinar host, as well as directed thousands of hours of live broadcast television. In this course, he offers practical advice for organizing, producing, and running an event that works for you. He goes over the benefits of Facebook Live, explains how to schedule and promote a Facebook Live event, and shares what you should do after your event wraps up. Throughout the course, Rich steps through both simple and advanced workflows, explaining how to go live from your smartphone, as well as how to tackle a professional multicamera production.

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Facebook Marketing Training
Facebook Marketing Training
English | 2 hrs | Video: 720p

By the end of this course you will be able to promote your business, personal brand, or products on Facebook, and get an increase in growth and engagement. The course will teach you the proper way to use your personal Facebook profile, business pages, and advertising (Facebook's paid marketing) to most effectively promote your business.

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Marketing with Facebook Groups & Marketplace
Marketing with Facebook Groups & Marketplace
English | 36m | Video: 720p
 

Marketing your products or services via Facebook groups is a relatively new phenomena. This course will teach you everything you need to know to successfully market your products or services via FB groups from how to find them, how to behave their and how to effectively sell to the other members of the group.

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